• Our sales team and its strong, long-term relationships with top-tier automotive advertisers will focus on your ad sales so you can focus on building your site.
• The users who visit your site are also car shoppers! Take advantage of the revenue that automotive advertisers want to spend reaching people in your unique lifestyle category.
• Automotive advertisers are projected to spend nearly $3 Billion online in 2008*. Are you getting your fair share?
• You'll be in the driver's seat with control over the ads appearing on your site.
• Reporting and campaign performance are completely transparent to both publisher partners and advertisers.
• Works with other ad revenue solutions.

PUBLISHERS FAQs

*eMarketer, Inc., Automotive Marketing Online, June, 2008

• Partner with the leading automotive website, featuring more new car inventory than anywhere else, to target nearly 15 million unique shoppers every month.
• Target car shoppers by geography and demographic simultaneously.
• Advertise on pre-screened sites with publishers that are seeking relevant advertising to complement their high quality content.
• Receive top quality customer service, Your AutoTrader.com representative is also your AutoTrader.com Access representative.
• Utilize our accessible platform to view and optimize your campaign performance for efficiency at any time. Reporting and inventory management are completely transparent to both publisher partners and advertisers.

ADVERTISING SOLUTIONS

Automotive shoppers do more than just search for cars online. So, it's important for advertisers to reach them beyond just the automotive sites. AutoTrader.com Access can connect your brand with these shoppers wherever they are consuming online media. So, whether it's an automotive site or a lifestyle site, advertisers will be able to reach the exact audience they want. AutoTrader.com Access will also offer geographical and behavioral targeting as well as the retargeting of these car shoppers.

Sites joining our exclusive network will fit into one or several lifestyle categories:

Get Access to these automotive shoppers. Fill out our contact form to get in touch with an AutoTrader.com Access representative.