AutoTrader.com's Access Marketplace was designed to help auto manufacturers, dealer ad associations and dealers target in-market shoppers wherever they go online. We work with multiple Demand Side Platforms (DSPs) and Ad Exchanges, while leveraging pure automotive behavioral data from AutoTrader.com and NADAguides.com - two of the nation's leading automotive websites. The Access Marketplace platform features more than 18 million unique auto shoppers across 30,000+ websites. With this level of reach and high-quality data, you can be certain that your brand and messaging are reaching in-market shoppers.
Access Marketplace also offers retargeting functionality to identify "double-qualified" shoppers that have researched vehicles on both your site and AutoTrader/NADAGuides. Additionally, we can integrate 3rd party demographic and psychographic BT data which brings an added layer of granularity to your targeting strategy (ex: Auto Intender and Soccer mom).
Ultimately, behavioral targeting campaigns are only as good as the data behind each impression. The purer the data, the better the results. To be relevant for our partners, data is directly collected from local make and model vehicle searches on AutoTrader.com and NADAguides.com. This is concrete data based on real actions – no panel or survey data is used.
Whether you want to run a general campaign or very targeted messages, Access Marketplace can help. Our flexibility and transparency will help you build brand awareness and extend your reach across the internet.
Note: 18M+ is a total number that includes some duplication across AutoTrader.com and NADAguides.com.