Our New Car campaign is driving more qualified and motivated car shoppers to your brand. Building on the success of the 2010 Heart & Mind campaign, this year, we brought the worlds of Heart & Mind together to show how new car shoppers can get the satisfaction of knowing they found the perfect New Car.
The NBA Playoffs, CBS, TBS, MTV, Comedy Central, HGTV, FX, TNT, Lifetime, USA and VHI. These are just a few of the places you’ll see our New Car commercial. Along with our high impact television campaign, our New Car message will be heard over 400 million times on top rated radio programs across the nation and will be seen through our high-profile sports sponsorships, innovative site takeovers and rich media banners across the internet.
Anywhere new car shoppers go, they’ll know that AutoTrader.com is the one place where their hearts and minds win. Talk to your Account Executive today about how you can benefit from this big New Car exposure in 2011.