Publishers FAQs

What types of sites are you looking for?
We are looking for sites in the following categories:
Luxury
Outdoor/Adventure
Green
Multicultural
Family and Safety
Sports/Racing
Entertainment
Do It Yourself
Gen Y
Auto Enthusiasts/Buying Guides
Why should I join?
Autotrader.com Access is designed to provide Publishers access to the largest ad revenue category (automotive) and allow Advertisers access to car shoppers beyond Autotrader.com.
How do I apply to join?
Click here to fill out the publisher form or contact us at Access@autotrader.com
Can I submit more than one site for application?
Yes, you can submit more than one site for application. Please complete the application per site or contact us at Access@autotrader.com.
If I apply to join, can I continue to use other ad providers?
Yes! You can use other ad solutions and Autotrader.com Access does not require exclusivity in all ad networks. We are only exclusive to other networks and channels within the auto industry.
What is the revenue model?
Revenue Share based on CPM and amount of impressions targeted.
How do I get paid?
You can choose to be paid by check, Paypal, wire transfer or EFT. Accrued credits of $50.00 USD or above during any 30-day period corresponding with the monthly anniversary of your account formation date will be paid on a net 30 basis, provided that we have received payment from the advertiser. If accrued credits payable to you for any 30-day period corresponding with the monthly anniversary of your account formation date are less than $50.00, we will pay you on a net 60 basis, provided that we have received payment from the advertiser.
If I sign up, how long is the contract?
The term of agreement is 2 years. You may terminate this Agreement at any time, for any reason, by giving us at least sixty (60) days prior written notice of termination.
How long does it take to get accepted?
Typically, it takes 5-10 business days.
Powered by Adify. What is Adify?
Adify is the technology backbone to our network. Adify provides ad trafficking, campaign management, reporting and analytics, as well as payment and tech support functions.
Can I choose ads that run on my site?
Yes. You will have the right to approve or reject each Network Advertisement, or to set one or more default "permissions" for the acceptance or rejection of your ads. If a campaign is offered and you do not approve or reject it within twenty-four (24) hours, then it will automatically be approved.
What do I need to do?
You must implement Adify ad tags on your site. Ad placements must be on premiere pages of your site and appear above the fold (when a user's screen resolution is set to 1024 x 768). You must use at least one of these sizes but may include all: 160x600, 728x90 and 300x250
How much does it cost to join?
There is no cost to join the AutoTrader.com...Access Network. Apply now!
Can I talk with someone to learn more?
Absolutely. If you have questions about Autotrader.com Access, please contact Access@autotrader.com or call 888.707.7836.