2.6.12: PRESS RELEASE
AutoTrader.com Shows Direct Impact of the Big Game's Automotive Ads to Website Usage and Shopper Behavior
Shoppers turned their attention toward compact and hybrid cars amid rising gas prices in January, according to the New Car Insights Report from AutoTrader.com.
2.3.12: PRESS RELEASE
New Study From Polk and AutoTrader.com Reveals Top Reasons Luxury Buyers Stay Loyal and Provides Key Insights By Brand
The 2012 New Luxury Vehicle Loyalty Study examines why luxury buyers stay with a brand—and why they leave for another luxury brand.
1.26.12: PRESS RELEASE
Significant Interest in Full-size Trucks is Another Positive Sign for the Economy
Large year-over-year increases in truck segment shopper activity and prices seen in AutoTrader.com January New Car Insights Report
1.12.12: PRESS RELEASE
New Look, Latest Technology and Fuel Efficiency Are Key Drivers of Shopper Interest in All-New or Newly Redesigned Vehicles
1.10.12: PRESS RELEASE
Ford Considered Most Innovative Automaker by Shoppers on AutoTrader.com
1.4.12: PRESS RELEASE
AutoTrader.com Takes Interactive Advertising Into "Overdrive" With Exclusive Homepage Solution
AutoTrader.com, the ultimate automotive marketplace, is taking interactive advertising to the next level with the new Overdrive homepage solution. Comprised of multiple interactive ad units, the solution proved to be incredibly successful for its...
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12.8.11: PRESS RELEASE
AutoTrader.com Recommends 12 "Want To Buy Cars" for Consumers Living in a "Need To Buy World"
Recent AutoTrader.com study shows that 71% of buyers purchase a car based on need, leading AutoTrader.com experts to recommend 12 cars based on common needs. Expert opinions and shopper reaction are explored in the first edition of the Shopper Insights Re
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11.16.11: PRESS RELEASE
Pent Up Demand for Luxury Vehicles Evident in October New Car Insights Report
The New Car Insights Report, brought to you by the AutoTrader.com Trend Engine, shows that numerous luxury cars and SUVs gained significant interest from new car shoppers in October.
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10.12.11: PRESS RELEASE
New Model Entries Drive Consumer Interest Gains in Compact Cars on AutoTrader.com
The New Car Insights Report, a new report from the AutoTrader.com Trend Engine, also indicates that luxury cars gain traction and trucks are among most viewed on the site
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10.11.11: PRESS RELEASE
AutoTrader.com Introduces New Application on Its Facebook Page Allowing Consumers to Search for Cars
10.5.11: PRESS RELEASE
AutoTrader.com Launches "New Car Playbook" Promotion to Turn New England Patriots Fans Into Car Shopping Champions
For eight weeks, participants can enter weekly for a chance to win a $250 Patriots Pro Shop Gift Card; one lucky winner will receive a grand prize of a trip for two to the Patriots vs. Redskins away game on Dec. 11.
9.21.11: PRESS RELEASE
AutoTrader.com's Drive Away Hunger Campaigns in Atlanta and Chicago Raise More Than $80,000 and Collect Over 25,000 Pounds of Food
Atlanta and Chicago-Area Chevrolet Dealers, Atlanta Braves, Chicago Cubs and Legendary Pitchers Partner in Support of Area Food Banks
9.13.11: PRESS RELEASE
AutoTrader.com's August Trend Engine Report Shows New Trucks and SUVs Remain Popular, While Small and Mid-Sized Cars Experience Notable Price Increases
8.24.11: PRESS RELEASE
AutoTrader.com, Kerry Wood, the Cubs and Area Chevrolet Dealers Team Up to Help 'Drive Away Hunger' in Chicago
Campaign Aims to Raise Funds and Collect Food for the Greater Chicago Food Depository
8.17.11: PRESS RELEASE
AutoTrader.com, Area Chevrolet Dealers, the Atlanta Braves and Baseball Legend John Smoltz Team Up to Help 'Drive Away Hunger' in Atlanta
Campaign Aims to Raise Funds, Collect Donations for the Atlanta Community Food Bank
8.9.11: PRESS RELEASE
Shopper Interest in Truck and SUVs Remained Strong in July
Asking Prices Increased Again for the Majority of New, Used and CPO Vehicles.
7.8.11: PRESS RELEASE
Consumers Turned Their Eyes Toward Trucks and SUVs in June, According to AutoTrader.com's June Trend Engine Report
With the steady decline in gas prices throughout the month of June, American consumers are showing signs that they want to shift their focus back to trucks and SUVs.
7.7.11: PRESS RELEASE
AutoTrader.com Introduces iPhone® App to Create a More Personalized "PC-to-Pocket" Experience for Car Shoppers
The AutoTrader.com app, available for free in the App Store(SM), enables consumers to search, save and share information throughout the car shopping process
6.16.11: PRESS RELEASE
AutoTrader.com Announces Closing of VinSolutions Acquisition
AutoTrader.com, the Internet's leading automotive marketplace and consumer information website, announced today the completion of its acquisition of VinSolutions, a leading provider of...
6.9.11: PRESS RELEASE
High Gas Prices Kept Consumers Focused on Smaller Cars in May
According to the AutoTrader.com Trend Engine Report
Demand for smaller, more fuel-efficient cars pushed average asking prices higher for new and used cars in May.
5.18.11: PRESS RELEASE
AutoTrader.com Agrees to Acquire VinSolutions
AutoTrader.com has signed a definitive agreement to purchase VinSolutions, a leading provider of end-to-end solution platforms for dealers including Customer Relationship Management...
5.16.11: PRESS RELEASE
Consumer Demand for Better MPGs Increased in April According to AutoTrader.com
As the average price for a gallon of gas began hitting the $4.00 mark across the nation, consumers continued shifting their focus toward ...
4.25.11: PRESS RELEASE
New Advertising Campaign Highlights AutoTrader.com's Large Selection of New Cars for Sale on Site
Brand New TV Spot Borrows Imagery from AutoTrader.com's Heart & Mind Campaign; Multi-Channel Campaign Emphasizes Finding the Perfect New Car...
4.19.11: PRESS RELEASE
Almost Two-Thirds of U.S. Auto Shoppers Now Considering More Fuel Efficient Vehicles as a Result of Rising Gas Prices
Almost two-thirds – 62% – of auto shoppers surveyed in March and April on AutoTrader.com indicated they would consider a more fuel efficient vehicle...
3.15.11: PRESS RELEASE
AutoTrader.com Integrates Dealer Live Chat Solution from Contact At Once! to Enable Dealers to Instantly Connect with Shoppers Online
Chat Solution is a Part of the New AutoTrader.com Connections Bundle, which Provides Dealers with Multiple Avenues to Create More ...
3.10.11: PRESS RELEASE
Fuel-Efficient Vehicles Making Some Headway in February on AutoTrader.com's Top-Searched Cars List
Shopping and Survey Data from AutoTrader.com Show Large Trucks and SUVs Still Popular; That Could Change in Coming Months for Car Shoppers...
3.7.11: PRESS RELEASE
More Than Half of AutoTrader.com Car Shoppers Looking for More Fuel Efficient Vehicles as a Result of Rising Gas Prices
A full 53% of car shoppers on AutoTrader.com in February said they are more likely to consider a more fuel-efficient car than the one they currently...
2.16.11: PRESS RELEASE
Rising Gas Prices Didn't Sway Consumers From Shopping for Trucks and SUVs in January, According to Site Data From AutoTrader.com
Despite the average price for a gallon of gas rising above $3 and reports that it could soon top $4 per gallon, consumers still...
2.10.11: PRESS RELEASE
AutoTrader.com Launches 2011 Evolution of 'We Work For You' Multimedia Advertising Campaign
This month, AutoTrader.com will unveil the next evolution of its highly successful "We Work For You" advertising campaign, which showcases the benefits that real dealers and advertising clients experience using AutoTrader.com...
2.09.11: PRESS RELEASE
AutoTrader.com Enables Dealers to Highlight Affordability with New Promote By Payment and Automated OEM Specials
AutoTrader.com is making it easier for dealers to speak the language of affordability with two new solutions being released nationwide today ...
2.08.11: PRESS RELEASE
AutoTrader.com Enhances Online Car Shopping Experience with Social Media Connections, Chat and More
AutoTrader.com, the ultimate automotive marketplace, today announced the national launch of the Connections Bundle, which integrates social media, chat, dealer ratings and more to create more avenues for car shoppers ...
2.07.11: PRESS RELEASE
AutoTrader.com Revolutionizes Online Search for New Cars With 'Front-Line Listings'
AutoTrader.com, the ultimate automotive marketplace, today introduced "Front-Line Listings," a revolutionary change to the way new car ...
2.03.11: PRESS RELEASE
AutoTrader.com Rides Resurgent Auto Industry, Well-Received Marketing to Record 17.4 Million Unique Visitor Count in January
AutoTrader.com attracted 17.4 million unique monthly visitors in January, an all-time record for traffic to the site, beating the record of 16.8 million unique monthly visitors set in May of 2010 ...
1.24.11: PRESS RELEASE
AutoTrader.com Appoints Dallas Clement as Chief Financial Officer
AutoTrader.com announced today the appointment of Dallas Clement as Chief Financial Officer, effective February 7. In this new role, Dallas will assume responsibility for AutoTrader.com's finance, business ...
1.13.11: PRESS RELEASE
Kia Motors America Teams Up With AutoTrader.com to Enhance CPO Program
AutoTrader.com, the Internet's leading automotive marketplace and consumer information website, announced today that in cooperation with Kia Motors America (KMA), it will now include Kia Certified ...
12.24.10: PRESS RELEASE
AutoTrader.com Announces Closing of HomeNet Automotive Acquisition
AutoTrader.com, the Internet's leading automotive marketplace and consumer information website, announced today the completion of its transaction to acquire the assets of HomeNet Automotive, a leading provider ...
12.21.10: PRESS RELEASE
Christmas Comes Early for One Illinois Woman Through AutoTrader.com's King of the Road Sweepstakes
The television show "The King of Queens," a perennial favorite in syndication, offered more than a few laughs for Peru, Ill., resident Cindy Daigle. As the winner of the "King of the Road Sweepstakes," Daigle won ...
12.20.10: PRESS RELEASE
Americans Can't Get Enough of Large Cars, Trucks and SUVs, According to AutoTrader.com November Trend Engine Report
Small cars and fuel efficiency were all the rage at the first major auto show of the season in Los Angeles in November, but shoppers are still attracted to larger vehicles, according to the AutoTrader.com November ...
12.15.10: PRESS RELEASE
AutoTrader.com Announces Closing of Kelley Blue Book Acquisition
AutoTrader.com, the Internet's leading automotive marketplace and consumer information website, announced today the completion of its transaction to acquire Kelley Blue Book ...
12.14.10: PRESS RELEASE
The Ultimate Ride for the Ultimate Literary Buff
Are you or a friend or family member the ultimate literary fan? Then AutoTrader.com has posted for sale the ultimate gift for you or that special someone: a 2010 Mini Cooper SD with a dashboard signed ...
12.1.10: PRESS RELEASE
AutoTrader.com Agrees to Purchase Auto Inventory Solutions Leader HomeNet Automotive
AutoTrader.com, the Internet's ultimate automotive marketplace and consumer information website, has agreed to purchase HomeNet Automotive, a leading provider of online inventory management and ...
11.16.10: PRESS RELEASE
AutoTrader.com Announces Grand Prize Winner and Results of its First Social Media Driven Sweepstakes
Getting on the road to car shopping success will lead North Carolina resident Nicole Bryant and a friend all the way to Los Angeles during the opening weekend of the L.A. Auto Show. As the grand prize ...
11.15.10: PRESS RELEASE
AutoTrader.com Shifts its Auto Show Experience Into High Gear at the Los Angeles Auto Show This Week
AutoTrader.com is shifting into high gear for the 2010 Los Angeles Auto Show, held Nov. 19 – 28 at the Los Angeles Convention Center. Courtney Hansen, auto expert and Spike TV host, and legendary ...
11.10.10: PRESS RELEASE
Small and Mid-Sized Cars Intrigue New Car Shoppers; Trucks and SUVs Remain Strong Contenders in the Pre-Owned Arena
In a month where automakers' sales figures show that the industry is on a steady road to recovery, everything from the increase in AutoTrader.com site traffic from a year ago to shoppers' ...
10.26.10: PRESS RELEASE
AutoTrader.com to Purchase Kelley Blue Book
AutoTrader.com, the Internet's ultimate automotive marketplace and consumer information web site, announces that it has signed a definitive agreement to acquire Kelley Blue Book ...
10.15.10: PRESS RELEASE
AutoTrader.com Announces Closing of vAuto Acquisition
AutoTrader.com, the Internet's leading automotive marketplace and consumer information website, announced today the completion of its transaction to acquire vAuto, the automotive retail ...
10.13.10: PRESS RELEASE
Interest in New Family Cars and Stylish Sedans Increases Certified Pre-Owned Asking Prices See First Large Decline of 2010
Interest in new four-door sedans increased on AutoTrader.com in September as four-door models from Toyota, Ford, Honda and Nissan saw increases in their rankings on ...
10.13.10: PRESS RELEASE
AutoTrader.com Takes Top Web Design Award Among Independent Auto Shopping Sites at Automotive
AutoTrader.com, the ultimate automotive marketplace, was awarded the Automotive Website Awards (AWA) top prize in the "Website Design" category among all independent auto shopping ...
9.30.10: PRESS RELEASE
AutoTrader.com Hosts 'Purse Powers the Pedal' Social Media Sweepstakes AutoTrader.com Dangles a Trip to Los Angeles for Two, Designer Purses and More to Highlight its Female-Focused Tips and Empower Women to Become Better Car Shoppers.
Getting on the road to car shopping success will lead one lucky person and a friend all the way to Los Angeles through the "Purse Powers the Pedal" Sweepstakes, ...
9.17.10: PRESS RELEASE
AutoTrader.com Agrees to Aquire vAuto
AutoTrader.com and vAuto announced today an agreement under which AutoTrader.com will acquire vAuto, the automotive retail industry's leading provider of advanced software tools ...
9.14.10: PRESS RELEASE
Trucks and SUVs Hold Shoppers Interest as Family Cars Re-emerge According to August Site Data From AutoTrader.com
Style, performance and utility still win out with new-car shoppers on AutoTrader.com, with the super stylish Ford Mustang, Chevrolet Camaro and Chevrolet Corvette jostling with large trucks ...
06.2010
A New Era For New Car
The landscape is changing — the economy is rebounding,
consumer confidence is rising, cars are selling — and more and more of those sales are new vehicles ...
04.2010
Female Car Shoppers; The Purse Powers The Pedal
Women influence over 95% of all vehicles purchased and are the sole buyers of more than 50% of all cars sold in the
United States. The aftermarket is large as well, with women spending $300 Billion annually maintaining their vehicles ...
12.2009
Video: Your Customers Are Watching
Before looking for a vehicle on a dealer's lot, most shoppers browse online. According to JD Power, two out of three used car shoppers use the Internet as a research tool. One advertising tactic that continues to increase in popularity among shoppers is video ...
10.2009
Beyond the Email Lead
According to J.D. Power and Associates, between 62% and 75% of auto shoppers
use the Internet when shopping for a vehicle. But less than 1 in 4 submit an email
lead during the shopping process ...
