Given the unpredictability of the economy, certainty is everything to consumers. Even with the projected rebound of the new car market, shoppers are doing more online research and making more cautious, deliberate decisions than ever.
Third-party sites like ours are a mainstay of this process, driving opinion and consideration while shoppers compare makes, models and prices, and search inventories.
With two thirds of our users still undecided on make and model, our in-market audience comes to AutoTrader.com not just to find the best value, but to explore all their options. Shoppers don’t see AutoTrader.com as an alternative to OEM brand sites, but as a compliment. By offering the unique ability to compare new and used vehicles side-by-side, AutoTrader.com gives you a better shot at converting used car “fence-sitters” to new car buyers.
According to Comscore, visitors spent 82% more time on AutoTrader.com than our nearest competitor*. Most users access the site at home and a majority of first-time visitors are likely to return before buying.
Our audience is hungry for relevant information, giving marketers like you an unparalleled opportunity to influence and drive preference with contextual and compelling brand messaging.
*ComScore, Inc. Monthly Average (April 2008-2009)